Tuesday, December 20, 2005

Can you predict the future?

It is fairly easy to research markets and work out what markets want today.

It is even easier to work out what markets wanted yesterday.

Can you work out what they want tomorrow?

In part analysing trends can give you some sort of answer if you produce something that is similar to something that is already selling.

If what you are developing is new you have to create both your market and your product.

Moving towards 2006 I am interested in products and services that will grow and be successful in the next year and beyond. It can be difficult to work out what they will be!

Some products or services will be refinements or adaptations of what is already around today. For instance we will have even better or cheaper satallite navigation tools by the end of next year.

Some products or services will be genuine "innovations". Some may even be at the prototype stage as we speak. For instance the mobile phone is becoming more powerful. Other than handling larger file sizes we haven't got very many new services to choose from our providers. What is possible?

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