Multinational competition - is it destruction for me?
If I had an innovative product that I was bringing to market. I have
This is a summary of a real situation, but the competitor is not Microsoft.
If my pint were half full I would say it helps to define my market. I may also be more flexible, better customer service etc.
If my pint were half empty then I might work out that my customers already have products and services from this competitor that I can't supply. They have more muscle than me. The core product is the same. They will be around for a long time (I may not).
I have been creative in getting to market first, pioneered the development, and have bet my house on what I want to do - but is this relevant?
My point is that creative approaches do not happen in a vacuum. Keeping ahead of the competition is in itself a time limiting factor. You are also presented with a limited window in which to make what you need to happen happen.
Sooner or later you may get to the point where you should get out.
Key difficulties are therefore:
Identifying your market, and how long you will have to make an impact.
Knowing when destructive forces are bearing down on you.
How to make intelligent decisions when information is ambiguous
Thoughts?
- had first and second round funding, and a strategic alliance with a credible partner.
- engagement from corporates to my proposition, and close to having deals signed off
- an a mount of small deals already signed off
This is a summary of a real situation, but the competitor is not Microsoft.
If my pint were half full I would say it helps to define my market. I may also be more flexible, better customer service etc.
If my pint were half empty then I might work out that my customers already have products and services from this competitor that I can't supply. They have more muscle than me. The core product is the same. They will be around for a long time (I may not).
I have been creative in getting to market first, pioneered the development, and have bet my house on what I want to do - but is this relevant?
My point is that creative approaches do not happen in a vacuum. Keeping ahead of the competition is in itself a time limiting factor. You are also presented with a limited window in which to make what you need to happen happen.
Sooner or later you may get to the point where you should get out.
Key difficulties are therefore:
Identifying your market, and how long you will have to make an impact.
Knowing when destructive forces are bearing down on you.
How to make intelligent decisions when information is ambiguous
Thoughts?
0 Comments:
Post a Comment
<< Home