Thursday, January 26, 2006

Metaphors

Metaphors can give you a clear picture or concept that might help you clarify a concept with yourself.

Metaphors can help you describe an idea to other people, aiding communication.

For instance which picture might be useful to describe your organisation?









Alternatively you might find an animal who's behaviour and place in a jungle hierachy might help you think about a survival strategy.

For instance I thought about the Swift:

The Swift is the only insectivorous bird whose young hatch at intervals, thus ensuring that at least the oldest survives. Eggs, young and adults can survive long periods of chilling. A young swift when leaving the nest may spend the next 2 or three years on the wing. Swifts therefore have learnt to sleep, eat and even mate on the wing. They are able to eat more varieties of animal than any other UK bird. The spine tailed swift is alleged to be the fasted flying bird. (Ref: The complete book of British Birds – RSPB)

You have to admire the swift for its speed, adaptability, survival instinct in hard times, and its stamina. Key features of successful SME businesses?

1 Comments:

Steve (MarketingDoc) said...

Metaphors are great I use them all the time.

Ever heard about green tomato's and red tomato's?

If more businesses understood this concept they would have a lot less stress when developing their profit streams.

If you are interested for a wider explanation I would be happy to oblige, call 01793 346 823 or email stephen.prior@ntlworld.com

8:26 PM  

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