Creativity and Innovation

Creativity as part of "creative destruction" is very much how innovation is defined below. In other words taking a new idea to a profitable execution in the market place. What is clear is that coming up with the idea (often seen as "creativity") is only part of the problem.

"The clear message is that just focusing on the breakthrough ideas do not make a company innovative. Respondents agreed that the most effective innovators were companies that engendered a risk-taking climate and continually worked at it. "Top innovative companies respect the demands of a constantly changing marketplace. What product is selling today can be easily eclipsed by technology and competition come tomorrow," explained Bodell. "They understand that innovation is a long term business practice, only as effective as the environment that sustains it," she added." March 2 2006 http://www.tmcnet.com/usubmit/2006/03/02/1424995.htm

Adding in my own thought - perhaps individuals who are forming part of the innovation process do not have very formal systems, and that creativity or creative techniques can be used in order to form thinking, solve problems, get over hurdles, frame offerings, refining the opportunity, or finding new ways of working together. If this is true creativity is part and parcel of the innovation process - however you define it.