Creativity in the pursuit of a single goal

Entrepreneurs are interesting to academics as they often confuse models of behaviour that apply to most people.

Here we often assume that someone who is "creative" considers lots of different perspectives, and may find it difficult to pursue a single goal for a long time. To convert creative output into innovation the market must respond.


"There are some experiences in life that only a privileged few people will ever enjoy. Flying around the world with some mates in your own private jet plane on a world rock-and-roll tour has to rate as one of the most spectacular.
John Otway is planning just such an experience for 2006 and Carlsbro will be there with him all the way. For a long time after his big Top Ten Hit record, John Otway really did not know what he should do next. He did not know if there was anything which would come anywhere near the euphoria of being in the charts.
But lying in bed one morning, he thought that now could possibly be the time to achieve a long-standing ambition of his - to do a World Tour. Years ago he had a plan to buy a round the world ticket and do a gig at every plane stop.
The more he thought about it, lying in bed, basking in his recent glory, the more he realised that these were the dreams of a mere one hit wonder.
Having a top ten smash hit he was now in a position to do things properly and not scrimp and cut corners. So, he started by coming at the world tour from the opposite direction. Instead of trying to work out what he could afford, he just asked himself what is the sexiest aircraft in the world and which are the most prestigious venues.
The answer to the first question was the Airbus 340, and the answer to the second The Cavern, Liverpool, The Carnegie Hall, New York; Vegas, Dubai, Shanghai, Tahiti and Sydney Opera House.

It was time to get out of bed and use Google.

It turns out that you can get an Airbus 340 for a couple of weeks to circumnavigate the globe for around a million quid, and both the Carnegie Hall and Sydney Opera House have within their complexes halls that hold around 600 people.

It started to look feasible...In no time at all the dream was fast coming a reality and after overcoming a number of setbacks that would have deterred lesser mortals we are now in a position to present….. “The World Tour”Starting in Liverpool with a gig at the “Legendary Cavern club”, the home of the Beatles on 27th October 2006., the tour party will then fly to New York the following morning..."

John Otway has a single goal - to be a star. Even his fans chant "can't sing, can't play...." Remarkably, he has already filled nearly half the seats on the jet and is confident of a full flight.

He said: "One day I realised I probably had enough fans to fill my own jet and I put the idea on the internet and I did."