Creative Destruction: Firms look outside for ideas

"To roll out new consumer products, Procter & Gamble Co. has long relied exclusively on its famed research and development staff.

But over the next five years, fully half of the products it introduces are expected to come from partners, suppliers, universities, contract labs, and other sources outside the company." http://www.boston.com

Its always encouraging to hear this sort of news. Especially when you offer a complete soft innovation package! Do get in touch if you hear of any similar good news.