Creative Destruction: Why did I buy an iPod?
The creative destruction concept suggests that something new will replace something that is already there as it is a better solution.
In any market there will usually be a range of new solutions that will be coming out at any one time. Each will be examined, and eventually the best solution will take its place in the market as the leader (only to be replaced in time).
This suggests that each innovation must be what is wanted rather than being a clever solution to a problem that doesn't exist.
Why did I buy an iPod? I wasn't because I needed one for personal pleasure, or that I needed to complete my set of MP3 players. It was because I was interested in iPod dockers.
It wasn't until I started using the iPod that I found that the joy of having no batteries was a real advantage. I have been running through AAA batteries like there is no tomorrow. I also found that once you have all your music in one place and it is portable your CD collection becomes redundant.
The only thing that you want is to be able to listen to music in lots of different places - hence the need for a docking system that links to speakers and charges the iPod. The problem is that speakers are often small, from a single source, and although very pretty, lacking in sound quality.
The reasons for the poor sound quality can be the reproduction of the MP3s, but more often it is listening to the stereo is not ideal. Larger speakers take up space and are less portable. They may also be designed to go through an amplifier, again taking up space.
Bose produce top quality sound and probably have leadership in terms of technology and design. Their prices are higher and although aspirational remain a niche player in a large market.
I have been fortunate to be linked to "fieldofsound" through an associate. There is a patented method of producing sound that can fill the room. Instruments and voices are clearer as they have space. It is a new sound experience and we have had quite a lot of fun listening to the sound through guitar amps and conventional speakers.
The thought has crossed my mind as to whether this could become a standard way of listening to sound in the years to come, replacing conventional stereo, and to some extent the number of speakers that we have to have.
My "new way to lose money" has now already started. I was asked to form a company by Hubert Dias, and Dias Music Limited is preparing to trade in iPod docking systems and "field of sound" speakers.
The first samples are being shown to our network and the first 100 are flying off the shelves whilst we are preparing our promotional material and website.
I did buy 2 iPods yesterday for demonstration purposes. I was up half the night playing with music, but have managed to avoid getting distracted too much today.
My thought about creative destruction was that fieldofsound may present a case for listening to music differently. I doubt if our little business will make much of an impact, but it will be good to tag along.
In any market there will usually be a range of new solutions that will be coming out at any one time. Each will be examined, and eventually the best solution will take its place in the market as the leader (only to be replaced in time).
This suggests that each innovation must be what is wanted rather than being a clever solution to a problem that doesn't exist.
Why did I buy an iPod? I wasn't because I needed one for personal pleasure, or that I needed to complete my set of MP3 players. It was because I was interested in iPod dockers.
It wasn't until I started using the iPod that I found that the joy of having no batteries was a real advantage. I have been running through AAA batteries like there is no tomorrow. I also found that once you have all your music in one place and it is portable your CD collection becomes redundant.
The only thing that you want is to be able to listen to music in lots of different places - hence the need for a docking system that links to speakers and charges the iPod. The problem is that speakers are often small, from a single source, and although very pretty, lacking in sound quality.
The reasons for the poor sound quality can be the reproduction of the MP3s, but more often it is listening to the stereo is not ideal. Larger speakers take up space and are less portable. They may also be designed to go through an amplifier, again taking up space.
Bose produce top quality sound and probably have leadership in terms of technology and design. Their prices are higher and although aspirational remain a niche player in a large market.
I have been fortunate to be linked to "fieldofsound" through an associate. There is a patented method of producing sound that can fill the room. Instruments and voices are clearer as they have space. It is a new sound experience and we have had quite a lot of fun listening to the sound through guitar amps and conventional speakers.
The thought has crossed my mind as to whether this could become a standard way of listening to sound in the years to come, replacing conventional stereo, and to some extent the number of speakers that we have to have.
My "new way to lose money" has now already started. I was asked to form a company by Hubert Dias, and Dias Music Limited is preparing to trade in iPod docking systems and "field of sound" speakers.
The first samples are being shown to our network and the first 100 are flying off the shelves whilst we are preparing our promotional material and website.
I did buy 2 iPods yesterday for demonstration purposes. I was up half the night playing with music, but have managed to avoid getting distracted too much today.
My thought about creative destruction was that fieldofsound may present a case for listening to music differently. I doubt if our little business will make much of an impact, but it will be good to tag along.
