Creative Destruction - Its bin fun

Creative Destruction is about big, life changing ideas that need a special sort of entrepreneur to drive something new through. The classic entrepreneur is an opportunity spotter - very different.

For instance was Ruben Rausing of Tetra Pak spotting an opportunity or did the company really make a difference to our lives? He and the company have certainly been very successful.

If you went back 50 or so years and met Ruben for the first time would you have thought that the packaging concept was "another idea" or someting that was going to change the industry? Spotting the new ideas is sometimes very difficult.

One of the ideas we have been researching is called "Carbin", and it does what it says - a handy bin for the car. There has been a fantastic response from the few that have seen it, and there seem to be 2 key markets. The promotional market - it is easy to print on, very visible in the car, and the Car accessory market. (We think its much better than fluffy dice!)

If you are interested in more details, do let us know.