The approach to break out of this "survival mode" takes confidence that you can reach a market that long term will enable growth and profit. This confidence can be gained in a number of different ways:
- Fate or good luck giving you a good customer - this helps you identify other "good customers".
- You do some research - but make sure that you match the results (potential opportunities) to your capabilities
- Trial and error, taking little steps at first and testing your way before developing a formulae for dealing with your market. This will probably involve a number of parameters around your marketing, not just your promotions.